Your player wealth will thank you for it years down the line when your company is worth billions :)
If your company has some surplus cash, you can buy back shares, basically try to get your player the highest company share you can as early as you can (without completley stunting business growth of course). Another thing is start with the least amount of company money you can (for maximum player ownership % ) and invest your player's money into your company + set dividends early. Personally, I like Range brand as it makes most sense to me, but it's up to you, however you should more or less decide early and stick with it, as changing strategies will reset your brand scores. Then there's the company wide brand which obviously takes this to an extreme. You should decide on a brand strategy early, with unique branding every product gets its own brand score, range brand would have every product belonging to say, "textile products" have a shared brand score - newly introduced products will have a pre-established brand rating so to speak, but if for example their quality isn't up to par, the brand will suffer and therefore sales for other products of the same category will too. Or have a farm (or two ) with maxed training producing leather, cotton, wool and go into the textile industry. Some other ideas that will give you more products are to have an oil well for plastic, and a chemical minerals mine - this will give you a lot, toothpaste, detergent, shampoo etc. It's likely that you will be the only supplier offering gold rings - you can either set your factory to internal sale as well and be exclusive distributor through your stores, or you can let the competition buy from your factories but will most likely get away with jacking up the prices real high - supply, demand, overall rating are your best friends to determine the price. Some examples off the top of my head: find a good quality gold vein, build a mine ( will be really expensive), set up the mine to internal sale and produce some gold rings. At some point, you'll want to set up R&D for (some of) the products you manufacture, just keep in mind, R&D is really expensive, especially since you'll also want to enable training there. I usually try to find a not too complex chain, ideally where the quality of the end product is mostly influenced by the raw material quality rather than the production tech (You can see this in the manufacturers guide). You should know that most mines are really expensive especially if you go for the highest quality available, and not often make profits on their own. Most likely, you'll want to set up some industry. If you go that route max out your farm training to end up with high quality products a couple years down the line, but be prepared to have a few years of losses from that as the profits you get from the initial low quality farm products won't be enough.
You could go into farming, afair you can raise livestock anywhere while crops require the right climate + rainfall. in that case you could find a few companies that start retail-focused and later become diversified ). You could just start trading the stock market and try to take over the big diversified companies little by little (these have the highest chance to become huge profitable companies later on - I can't remember if in Cap+ companies can change their strategy mid-game as well. Now at this point, unless maybe you're playing on very high difficulty settings, you should be a couple years in and have a profit of a couple mill/ year, that will also extend your credit line, now you can really start having fun.
You should also be able to build a second and third store. It's been a long long time since I played this, but here's what I remember working pretty much all the time: Start with a department store on an urban tile, find products that have enough supply (the blue bar, (vs the red bar that denotes demand)), and a good overall rating, micromanage it just a little for a while (adjusting sales price or even changing products if demand for it is too high, if theres products with better overall ratings or if a competitor is pushing the same product at a rating (quality, price, brand) you can't compete with.
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